Signal Gap Assessment

IS YOUR
BUSINESS
A GHOST?

Elite SA businesses lose 15–20% of potential revenue to a weak digital signal — not to competition, but to the gap between how good they are and how they look online.

The Ghost The Grainy The Mismatch
12+
SA Businesses Served
72HR
Edit Turnaround
$0
To Find Your Gap
Free Download

THE DIGITAL
EMERGENCY
REPORT

A 1-page framework for identifying your gap type, scoring your digital emergency, and calculating the monthly revenue it's costing you — in under 10 minutes.

The 3 gap types — Ghost, Grainy, and Mismatch — and how to identify yours
A 10-question self-audit with a 36-point scoring system
The Gap Cost formula with real SA business examples
What to do if your score is 25 or higher

No spam. One email with your report. That's it.

Section 1 — Inside The Report

THE THREE GAP TYPES

Every Digital Emergency falls into one of three categories. The report helps you identify which one describes your business — and how much it's costing you.

Type 01 — Ghost
THE GHOST

No video content in 30+ days. Your business is thriving offline but invisible online. Revenue is leaking in silence — you don't know what it's costing you because you've never calculated it.

Est. cost: 15–20% of MRR per month
Type 02 — Grainy
THE GRAINY

Posting consistently, but iPhone-quality. Every post creates a Quality Paradox — the content signals "cheap" before a word is read. Production value doesn't match the product or price point.

Est. cost: 10–15% of MRR per month
Type 03 — Mismatch
THE MISMATCH

Active and posting, but tone, style, or messaging is wrong for your brand tier. A premium business with an amateur signal. Content looks fine but fails to attract the right buyer.

Est. cost: 8–12% of MRR per month
Section 4 — Inside The Report

THE GAP COST
CALCULATOR

The report includes the exact formula BTA uses on every discovery call — so you can run the numbers on your own business before we ever talk.

Most SA business owners have never calculated this. Once you do, the conversation changes.

Monthly Revenue
× 0.15 – 0.20
= Gap Cost / Mo
Machine shop · $80K/mo $12K–$16K lost
Auto dealer · $150K/mo $22K–$30K lost
Law firm · $120K/mo $18K–$24K lost
Medical practice · $60K/mo $9K–$12K lost
If Your Score Is 25+

THIS IS COSTING
YOU MONEY TODAY.

The Signal Audit is a free 15-minute call. We identify your gap type, run your numbers, and tell you exactly what it would take to close it. No pitch deck. Just your data.

Book Your Signal Audit Get The Free Report