Four stages, two sides, and the four things that decide whether the work lands.
The work I do well takes focus, real information, and a clear decision-maker. Every project that went sideways went sideways for the same three reasons, and every project that produced a result had the same three things in place. So I stopped leaving it to chance. This page is how the good outcome gets made. It takes about ten minutes to read. It is also how you find out whether I'm the right person for what you're building — which is worth knowing before either of us spends money.
Four stages. Each one has a thing I own and a thing you own.
I find the gap between what your business actually is and what the market can see.
We lock the direction before anything gets built — positioning, look, the specific outcome we're chasing.
Production. Shoot, edit, design, deploy.
It ships, and we measure it.
Not a warning list. These are the four failure modes I've watched destroy good work, and each one has a fix that costs nothing if we agree on it now.
Ten messages over four days turns a two-hour revision into a two-week one and makes the work worse, because each change is made without knowing the next.
The fix: gather every note, send them at once. Two rounds included on every deliverable.
Logos, photos, copy, access, approvals. The single most common reason a project misses its date.
The fix: we set the delivery date together at the start, and if it slips, the timeline moves — it doesn't compress. I won't quietly absorb it and ship worse work.
Direction changed in a conversation I wasn't in, then relayed secondhand.
The fix: one decision-maker, named at the start.
Sometimes it's the right call, and I'll say so. But it's new work, not a revision.
The fix: we scope and quote it before it starts, so nobody is surprised by an invoice. Work beyond the included rounds or outside signed scope runs $150/hr — always quoted and approved in writing first, never billed after the fact.
One decision-maker, named. Assets by the date we set. Notes batched. Honest information, including what hasn't worked. And enough trust in the process to let stage one finish before you judge stage one.
Retainer clients get a same-business-day response. Active projects get 24 hours on business days. Everyone else, 48 hours — and I answer, including when the answer is no.
Committed dates are committed. If something threatens one, you hear it from me before it slips, not after.
Two revision rounds on every deliverable, and I'll tell you straight when I think a note makes the work worse — that's what you're paying a director for.
Anything outside the signed scope gets quoted and approved before I start it. You will never receive a surprise invoice from me.
And I'll tell you when I'm not the right fit. Referring you to someone better costs me a job and earns me a reputation. I'll take that trade every time.
Short answers are fine. Submitting this releases my calendar — and I read every one of these before we talk, so the session starts at minute one instead of minute twenty.
Blitz The Axis · San Antonio, TX